~ by Alan W
Which one should I use for my online marketplace?
I have used Platform Canvas Frameworks (PCF) when I designed online marketplaces. I do think a Business Model Canvas (BMC) can also help. It is easier to understand/consume and I'd suggest making it visible in the place of work (using sticky notes) and invite anyone to participate. Then use BMC together with your PCF. I played around with a BMC for a knife sharpening marketplace.
Please note: this is by no means a comprehensive list.
Business Model Canvas for Online Knife Sharpening Marketplace.
Typically BCM’s consist of nine building blocks.
Customer Segments:
Consumers: People who want their knives sharpened. Examples: house hold, restaurants, caterers, knife collectors, outdoor enthusiasts.
Producers: Individuals or businesses providing knife sharpening services.
Value Propositions:
Consumers: Convenient and professional knife sharpening services. Quality, choice, transparency.
Producers: Platform to showcase and sell their sharpening services, choice, transparency.
Channels:
Online platform (website or app) where consumers can request knife sharpening services.
Marketing channels to attract both consumers and producers.
Collaboration, Partnerships with culinary schools, outdoor shops, or knife manufacturers.
Customer Relationships:
Online support for consumer inquiries.
Community-building features to connect consumers and producers.
Sharpening Tips & Guides: Educational content on knife care and maintenance.
Loyalty Programs: Discounts and reward points for repeat customers.
Reviews & Ratings: Transparent platform for showcasing sharpener expertise and building trust.
Revenue Streams:
Service fees charged to producers for using the platform.
Transaction fees for each successful knife sharpening service.
Subscription plans for consumers.
Key Resources:
Online platform (website or app).
Marketing and customer support teams.
Technical infrastructure for smooth transactions.
Network of sharpeners.
Key Activities:
Platform development and maintenance.
Marketing and promotion activities.
Quality control and assurance for sharpening services.
Key Partnerships:
Collaborations with knife sharpening professionals.
Partnerships with suppliers for any necessary equipment or materials.
Cost Structure:
Platform development and maintenance costs.
Marketing and promotional expenses.
Customer support and quality assurance costs.
By filling in the details for each of these components, you can create a comprehensive business model for your online marketplace.
Work with Alan W
“Solving niche challenges Founders face”.
Illustrator: Lisa Williams (Instagram: @artist_llw)