Equipping businesses to connect, convert & succeed in the digital landscape
I help businesses connect, convert, and succeed in the online landscape. A Google Ads certified specialist and a digital consultant who devises and implements data-driven strategies that drive performance, growth, and ROI for my clients. I'm passionate about creating content that adds value, launching online campaigns that spark curiosity and engagement, and measures and optimises results with analytics and insights.
I have a versatile and dynamic skill set that combines both analytical and creative abilities and work with various platforms and channels, such as Google Ads (shopping, search, display, video, re-marketing), Meta (Facebook/Instagram), LinkedIn, and web content management systems. I also have a background in copywriting and content strategy which enables me to craft compelling messages and stories that resonate with a desired target audience. I enjoy working with clients from different industry sectors and stages of their product lifecycle and customer journey, tailoring a marketing strategy based on their specific needs and objectives.
Paid Media Advertising
Our approach to paid media advertising is to map and understand your company’s business model and the way it generates revenue. Thereafter, we assess and map who your customers are, and where they spend their time online. We use this knowledge to determine which digital channels and targeting strategies are best suited to your business and then produce tailor-made copy that your audience will find compelling. To deliver the best possible results, we work directly with Google, Instagram, Facebook, LinkedIn, Taboola and other ad platforms to deliver performance and ROI.
Content Marketing
An important part of building brand trust and loyalty online – content marketing supports the user journey, especially in the consideration phase when research is undertaken by your customer. When learning to understand our customer better, content assists with measuring engagement rates and informs us about which content is performing better and what gets shared. Content performance insights provide powerful ways to create better buyer persona’s, the ability to develop more precise buyer segments and improve personalisation. Content marketing drives six times higher conversion rates.
Marketing Strategy
We take a deep dive into your digital marketing assets, undertaking a thorough analysis of your online brand presence, social activity, influence and paid media activity across all channels – taking historical performance and growth into account. A comprehensive report will be provided with findings and recommendations of ways to improve your online marketing activity in 2019.
Website Analytics
If you run an e-commerce store or rely on your site for leads, customer engagement and general traffic to ensure your business functions, understanding your data is paramount. We are a data driven performance company and believe that in order to leverage insights and data to make better business decisions, your website analytics needs to be set up for best-practice and in-depth insights.
If your website analytics is not optimised or set-up correctly to get the best insights, you will be lost in a sea of data and overwhelming terminology that won’t make any sense. We partner with SMME’s to ensure they understand what they are lacking when it comes to their website analytics by offering an audit.
The audit is a report that will list various checks which we conduct showing what might be lacking and what needs to be implemented. If you run online campaigns, and don’t understand how to measure the success of those campaigns properly, we will highlight all these pitfalls and ensure you understand how to view data.
Book an intro call (15min) with DNA-Business founders to understand your service request and we'll get you connected with Lidia V!