Gain deep cultural insights from emerging markets to boost product adoption and experience.
We help businesses understand the customer’s truth, enabling the creation of lasting and enjoyable service experiences for their customers across all their platforms. We have a footprint across 46 countries with 23 in-country teams that we have trained to conduct quality research.
Did you know that by 2035 Africa will be the largest workforce in the world, with a 130 million Africans joining the worldwide consumer market, compared to 25 million Americans and 5 million Europeans?
Why is this important to you?
The opportunity lies in understanding and designing for this future market.
This market is young, vibrant and diverse willing to try new services and brands.
The emerging markets behave differently, understanding their context of use are key.
Are you struggling with…
🎯 getting quick actionable insights across diverse regions consistently?
🎯 organising, managing and running simultaneous global UX research projects?
🎯 how your product is being used across the emerging markets?
What if you were able to…
✅ Understand your customers deep why and meeting their needs.
✅ Validate the product team’s ideas, with real customers.
✅ Speed up your research results to impact the product development lifecycle.
✅ Understand cultural diversity and the context of use across multiple emerging markets.
We help augment your capability across the emerging markets to ensure you get consistent insights fast without compromising on quality. We focus on delivering key customer insights, helping you develop your products or services to become customer-centric.
By understanding your customer, you are more likely to create a memorable experience that they will enjoy. We have worked with some incredible clients building tangible value across the emerging markets.
UX Strategy: consumer insights I value proposition
We help with the mapping of the customer journey through your service, providing cultural context and insight, creating a value proposition that is compelling and customer orientated.
UX Research: customer insights I context
We understand the customer’s truth through performing qualitative research. We provide you with a better understanding of your customer’s pain-points, needs, context of use and moments of delights, showing you where the opportunities lie.
UX Design: service design I product framework I wireframing
We offer full service design from low-fidelity wireframing, proof of concepts, clickable prototypes for testing all the way to final high-fidelity designs of a service or product that customers will love.
UX Training: UX-PM certification I UX training
We offer UX product management training that enable the delivery and measurement of UX across the business, as well as building your internal service design and UX capability.
Book an intro call (15min) with DNA-Business founders to understand your service request and we'll get you connected with Helga!