Candice R :: Business connector & storyteller
- DNA-Business
- Oct 10, 2023
- 4 min read
Updated: Apr 9
Bridging the gap between ideas and action, facilitating strategic partnerships through powerful storytelling and targeted connections
Having etched my career in helping businesses evolve by using human insights to drive business strategy, I took the leap to do things differently. I was bored and uninspired by the traditional way of business and colouring within the lines.
I wanted to get closer to helping the entrepreneur behind the business. I wanted to help solve their challenges in ways traditional consultants wouldn’t listen to. I wanted to really use rich insights from the inner workings of business to take Founders and their dreams to the next level.
This real, transparent, honest and collaborative way of work is something fresh and far from the traditional business mold. It inspires, evokes change and promotes real impact. I use insights to tell real business stories and connect like-minded Founders to help to solve the niche challenges they face.
Business Connector
Beyond networking, I forge strategic connections that fuel growth. From creative pricing strategies to how to transform your business model from transactional to platform, I help Founders to shape their business for success.
- Facilitating meaningful connections with partners, collaborators, experts.
- Exposing Founders to new, non traditional, innovative solutions to the challenges they face.
- Sharing entrepreneurial stories and lessons learnt to help Founders reach success.
Founder Storyteller
Storytelling is a powerful tool across many contexts because it taps into fundamental aspects of how people learn, connect, and remember. Movements in business thrive on communication and influence, and storytelling enables this. In today's information overload, stories cut through the noise. They capture attention, spark emotions, and make information memorable. By harnessing the power of storytelling, we can connect with our audience, inspire action, and achieve our business goals.
My goal in collaborating with Founders through storytelling - to use storytelling for Founders who want to build a strong personal brand. It's the difference between people remembering you as the name on a business card and remembering you as the passionate leader with a compelling drive.
Founder storytelling: Sharing your overarching Founder story (this can also be added to your ‘about us’ on the website, also often used as speaker profiles, LinkedIn profiles, pitch decks and the like) after which we continue to share your story (weekly/bi-weekly/monthly): your experiences, milestones, challenges, successes, learnings, developments and the like in an ongoing narrative or a window into your journey with the business. We do this to hook much needed onlookers into ongoing narrative through your voice as the Founder behind the business. Why? Because people connect with stories, with humans not businesses, and this is a way to build those connections.
Customer storytelling: This type of storytelling is about taking standard traditional customer reviews up a few notches where customers share the story of their experience with the business. Bringing their story to life of course is beneficial advocacy all businesses need, this is how we resonate on a peer level with potential customers. This angle can also really deepen brand work, creating much needed brand associations through the stories of those who are interacting with and finding value in the business offering.
Employee/Partner/Collaborator storytelling: Everyone has a story to tell and employees, partners, collaborators and co-founders have great stories to share in terms of showcasing the talent at play in the business, sharing their experiences, milestones, etc which in turn showcases the business. This narrative captures the essence of the human experiences behind the business. For some, employee stories are being shared in efforts to assist with acquisition and retention, giving employees acknowledgement through the sharing of their story as well as being a great showcase of the talent at work in the business (investors and collaborators value this aspect too). A great way to bring in the inner working of the business into the fore.
Business Advisor
Delving deeper into your business concerns does not have to be daunting, complex, timely or expensive, nor does it need to take away from your current areas of focus. All it takes is a little bit of research into the unanswered questions you face, to grant you the insight required to move forward. In fact, it is your greatest business hack to unlock the insight needed to resolve, shift, pivot, invent, refine or evolve your business and take it to the next level.
- Self-help (I can show you how to do your research yourself!): I will equip you with all you need to embark on your own insights gathering mission. This includes defining your research question underlying your challenge you are addressing, drawing up the sample and respondent criteria for research participation, recruiting your respondents, designing your discussion guide, and a template for your analysis.
- Collaborate (I work with you): I will provide all the tools from the self-help option as well as accompany you along the journey of execution, including moderating, debriefing, and analysis in field lending an ear throughout execution as your research expert partner.
- Lead (I can take hold of the research reigns for you): I will provide all research expertise required to get to the insights you require from beginning to end. I function as your researcher and get the job done while you focus on other aspects of your business. I deliver those insights and recommendations and strategic outputs on a silver platter!
- Bespoke (I can answer your unique research needs tailored just for you): From setting up research into the business practice, to execution (from research design, to execution/fieldwork) to analysis, recommendations (converting of findings into insights and extracting key take outs to inform strategic next steps and business pivots) and beyond.
Book an intro call (15min) with DNA-Business founders to understand your service request and we'll get you connected with Candice R!