By Ignus K
Growing your client list can be an overwhelming task. Your client base is the lifeblood of your company and a steady stream of new customers will allow you to grow your business and fulfil your company vision. Here are the next 5 ideas to help get more clients for your business. If you missed the first five steps, click here.
6. PARTNER WITH COMPLEMENTARY BUSINESSES
Team up with businesses that have a similar customer base, but aren’t directly competitive, and strategise with them on how you can target each other’s clients to drive new business to each other. For example, a law firm and an estate planner could pair up to offer discounts and deals to each other’s customers.
7. PROMOTE YOUR EXPERTISE
Generate interest—and new customers—by promoting your expertise in your industry. You can do this by participating in industry panel discussions or online webinars, speaking at industry events, and hosting educational online sessions or workshops. It is important to write about your product or service as often as possible, then find ways of sharing the content to different blog sites or media outlets that your customers may interact with.
8. SHARE ONLINE TESTIMONIALS
If your business gets online reviews from customers, make the most of them. Link the reviews on your website and post signage in your location urging customers to check you out on review pages. Testimonials are powerful, and new customers are more likely to give your business a try if they see others praising it.
9. PARTICIPATE IN COMMUNITY EVENTS
Generally speaking, most people like to support independent businesses in their communities. You can raise your business profile in the community by taking part in charity events and organisations. It gets your name out there, which helps bring in new customers.
10. OFFER SPECIALS TO ATTRACT NEW CUSTOMERS
Offer 2-for-1 or “bring a friend” (socially distanced, of course) deals to get your “regulars” to introduce new customers to your business. For instance, a restaurant could offer a “buy one pizza, get a second for free” special to attract more customers. You can even get specific with the offer or team up with another business to cross-sell.
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Illustrator: Lisa Williams (Instagram: @artist_llw)